MEDIA & PUBLIC RELATIONS

GENERATING MILLIONS OF DOLLARS OF
PUBLICITY WITHOUT SPENDING MILLIONS
OF DOLLARS

Everyone know that media and public relations are key to winning labor sturuggles today. But while everyone talks about improving communications, CCI has an 18-year history, unmatched by anyone, of communicating labor's message powerfully and effectively.

HIGH-IMPACT LITERATURE

CCI offers the full range of services needed to provide unions with hard-hitting and dynamic literature. Working closely with the union, our writers and designers create effective flyers, posters, brochures, ads and other materials that get results. We take the most complex issues and turn them into eye-catching and persuasive literature. Combined with CCI's direct mail and outreach capabilities, this literature can be a powerful organizing tool for unions.

EFFECTIVE USE OF THE MEDIA

Media work involves more than writing press releases. to get good media coverage you need: the right spin on the story; a clear, succinct way to communicate your message; an up-to-date and targeted list of media contacts; ongoing communication with reporters and editors, and more. In short, you need a well-developed and well-executed media strategy.

CCI has an unequaled track record in generating extensive press coverage for labor unions. Thanks to our experience in the media and a wide network of contacts, we consistently get our clients favorable local coverage and help them break into the national media.