Corporate Campaign In The Media

***Still Under Construction***

"How to Confront Corporations"
"The man who devised the corporate campaign against J.P. Stevens offers some advice"
By Ray Rogers, Business and Society Review, 1981

THERE ARE MEANS other than long, costly strikes and boycotts to challenge powerful institutions that are irresponsible in their social and economic policies. I am referring to a "corporate campaign," an approach that should become as important a confrontation strategy in the future as strikes, boycotts, and other forms of protest have been in the past. (Read Op-Ed)


"An Interview with Ray Rogers"
By Seattle journalist Dedra Hauser and Working Papers Senior Editor Robert Howard
Working Papers Magazine
JANUARY-FEBRUARY | 1982

Working Papers: Your name is associated with the "corporate campaign" that was used by the Amalgamated Clothing and Textile Workers' union in its efforts to force the J.P. Stevens Company to sign a contract. What exactly is a corporate campaign?

Rogers: Here is the definition that I always gave in the Stevens case. The corporate campaign focused primarily on Stevens' corporate headquarters and. on those institutions heavily tied to Stevens' financial interests through interlocking directorates, large stock holdings, and multimillion dollar loans, The goal of the campaign was to cause those institutions tied with Stevens to exert their influence on the company to recognize the rights and dignity of the workers and sit down and bargain in good faith--realizing, of course, that these companies would put pressure on Stevens only if it was in their own primary self-interest. In order to make it in their primary self-interest, these institutions had to be drawn heavily into the Stevens controversy so that their own image, reputation, credibility and prosperity would be seriously jeopardized. (Read Interview)


"How Labor Can Fight Back"
By Ray Rogers, USA Today, July 1984

"If union leaders want to make 'solidarity' more than just a slogan, they should identify, case by case, the forces behind the corporate assault on workers and be prepared to move against them in unison."

The failure by union leaders to plan and act strategically in the early stages of situations headed for a crisis is a major reason why unions have suffered so many setbacks recently. While Ronald Reagan is certainly no friend of the labor movement, his Administration's policies are not the sole or even the major reason for organized labor's predicament. (Read Article)


"Workers don't have to keep losing"
The Progressive Interview with Ray Rogers
By Jane Slaughter, July 1988

Ray Rogers generates controversy--in corporate boardrooms and in union headquarters. The architect of the "corporate campaign, " Rogers has made a career of taking on anti-labor firms by using innovative and confrontational tactics. He first earned national recognition for masterminding the winning campaign of the Amalgamated Clothing and Textile Workers Union for union recognition at the J.P. Stevens Company in 1980. (Read Interview)


Corporate Campaign Inc.'s Ray Rogers banks on finance to defeat big business
By Clem Richardson, New York Daily News
Thursday, August 21, 2008

The tactics for protest Rogers created more than two decades ago have revolutionized labor actions worldwide.

They've also made him a legend.

The premise is simple.

"A lot of people don't understand where power comes from," Rogers said. "It comes from organized concentrations of money and people.

"I realized that inherent with large organizations, like unions and all the members they represent, there is a lot of financial power there that had never been tapped," Rogers said. "That financial power was and is being used against them." ... (Read Article)